Stretch the Value of Hidden Content Assets
When a company creates information products for their core customers, vast amounts of this content is valuable to other audiences when properly packaged and repositioned.
Reaching new audiences and developing strategies to monetize the
“hidden assets” within content offerings is the essence of
- We bring together information industry specialists to form a flexible collaborative team that helps each client achieve full revenue potential from repurposing content beyond the original scope of use.
- We help publishers reach new markets and strengthen their brands through online content syndication of a variety of content types.
- At our core is a deep understanding of the online information industry and a wealth of know-how in licensing text, data and images in secondary markets to ensure that it is discoverable and remains relevant over time.
- For more than 25 years, Andrea Broadbent served as Director, eBusiness Development and Content Licensing for McGraw-Hill Financial, a New York based publisher. She formed ContentPro Partners in 2014, in 2015 co-founded Triumvirate Content Consultants as Partner and in 2017 returned to ContentPro Partners. She is a 30-year information industry veteran specializing in digital content licensing, Licensing Healthchecks, copyright protection and eBusiness Development.
We modernize legacy content license agreements to ensure consistency with today's business models, distribution channels and customer use cases.
Management changes often present challenges around rationalizing the complexities of existing content license agreements -- What licensing do we have in place now and should we close any down? Which licensing models are working and which should be improved? What are the benefits and where do we go from here?
We examine key performance indicators and restructure content license agreements to ensure that royalty opportunity is optimized and proper usage limitations and copyright protections are in place.
We help publishers expose their content assets to new markets they otherwise do not reach.
Licensing text and video archives and hard to find "hidden" content components of published works to content aggregators/research services and content marketing companies are the basic licensing models. The sky's the limit for finding additional re-use cases for content.
We protect intellectual property and returns on investment in content licensing relationships to ensure that content is useful today and remains discoverable, relevant and profitable tomorrow.
Copyright Awareness and Protection
Though size estimates of the content piracy problem vary, publishers agree that the misuse of copyrighted material is a major concern. Rights holders must be aggressive in thwarting rights infringers and stopping the leakage of their valuable assets to unauthorized users.
Lawyers deal with blatant cases of copyright infringement. In cases of "casual unauthorized use" typically by website managers enhancing their pages with articles relevant to their own products and services, publishers can monetize the piracy by making it easy to to legally re-use copyrighted material with quick and affordable permissions clearinghouses and instant licensing technology..
We are deeply committed to promoting copyright awareness and protection from unauthorized use of copyrighted content.